A road safety programme run by Bromley Council that is aimed at newly qualified young drivers continues to be successful in reducing the number of road accidents involving this group of drivers. Driven by Consequences is part of a series of initiatives run by the Council that have helped to bring down the casualty statistics.
Driven by Consequences has been in operation for seven years. In that time, it has won a range of awards including the Most Effective Road Safety, Traffic Management and Enforcement Project at the London Transport Awards and the Excellence Award from the Highways Agency.
Through the initiative, teenage drivers in year 12 who have just passed their test are shown what can happen if they drive dangerously as a result of excessive speed or the effects of drink and drugs. The programme includes workshops where the graphic reality of what can happen in these circumstances is brought home to the drivers. It includes speakers from the London Fire Brigade, the Metropolitan Police, London Air Ambulance Service, and London Ambulance Service.
Throughout this academic year, about 2,500 pupils will have been involved in this initiative and the traffic education programme run by the Council. Since 2010, the Driven by Consequences programme has helped to reduce the number of 16-to-24-year-olds who are injured in car accidents by 21 per cent from 188 to 149.
Have you or your child attended one of the Driven by Consequences sessions? How do you feel they help support the road safety campaign in the borough?