Beckenham Dance School Conman Scams £12k From Parents

A dance school owner in Beckenham conned more than £12,000 parents for selling fake qualifications he wasn’t authorised to provide.

Alan Justice, from South Eden Park Road, Beckenham, owned and ran HJA Performing Arts College, got a 12-month suspended sentence and 150 hours of unpaid work for convictions for fraud.

The sentencing of three separate counts of fraud and six counts of engaging in unfair commercial practice was at Croydon Crown Court on June 3.

Parents of dancers paid course fees to HJA Performing Arts College so that their children would get teaching qualifications accredited by the Imperial Society of Teachers of Dancing.

Ann Wilbourn, from Shirley, had trusted the not so aptly known Mr Justice to provide the qualification.

Ann said: “I allowed my daughter to give up her A-Levels after the first year to join the course and pursue her dream.

“I will no longer take things at face value and in the future will always make thorough checks on what I am told and what I read.

“I would not want anyone else to go through what we have experienced.”

Maria Christodoulides, the mother of another of the young dancers, added: “I would advise any parent to check the accreditation of a college. “This can be done by contacting CDET, the Council for Dance Education and Training. “It's not only about the money but a waste of two years of my daughters training with absolutely nothing to show for it.

At we would like to hear from anyone that has been caught up in this scam or anything similar locally. 

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